The Effects of Message Framing and Message-Sidedness in Instagram Beauty Influencer Marketing

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Keywords	Influencer marketing, Beauty industry, Message framing, Source credibility, Purchase intention, Message-sidedness, Social media marketing
Thesis Advisor	Essa, Musa, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/74495
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mun, Jeonghyeon. (2024). The Effects of Message Framing and Message-Sidedness in Instagram Beauty Influencer Marketing. In Marketing Management.http://hdl.handle.net/2105/74495

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