2024-07-30
The Mediation Effect of Credibility and the Moderation Effect of Brand Familiarity on Relationship Between Number of Past Endorsements by Social Media Influencers and Consumers’ Intention to Adopt Recommendation
Publication
Publication
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Essa, Musa, Mariadassou, Shwetha | |
hdl.handle.net/2105/74496 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Huang, Jhu Syuan. (2024, July 30). The Mediation Effect of Credibility and the Moderation Effect of Brand Familiarity on Relationship Between Number of Past Endorsements by Social Media Influencers and Consumers’ Intention to Adopt Recommendation. Marketing Management. Retrieved from http://hdl.handle.net/2105/74496
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