The Mediation Effect of Credibility and the Moderation Effect of Brand Familiarity on Relationship Between Number of Past Endorsements by Social Media Influencers and Consumers’ Intention to Adopt Recommendation

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Keywords	influencer marketing, past endorsements, brand familiarity, social media marketing, credibility of influencer
Thesis Advisor	Essa, Musa, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/74496
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huang, Jhu Syuan. (2024). The Mediation Effect of Credibility and the Moderation Effect of Brand Familiarity on Relationship Between Number of Past Endorsements by Social Media Influencers and Consumers’ Intention to Adopt Recommendation. In Marketing Management.http://hdl.handle.net/2105/74496

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