‘Is this Worth Sharing?’: The Effect of Sponsorship Disclosure by Beauty TikTok Influencers on eWOM. Exploring the Mediation Effects of Perceived Credibility and Attitude toward the Influencer

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Keywords	Sponsorship disclosure, eWOM, Perceived credibility, Attitude toward the influencer, TikTok, Influencer
Thesis Advisor	de Bliek, Ruben, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/74497
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Juffer, Suzan. (2024, July 30). ‘Is this Worth Sharing?’: The Effect of Sponsorship Disclosure by Beauty TikTok Influencers on eWOM. Exploring the Mediation Effects of Perceived Credibility and Attitude toward the Influencer. Marketing Management. Retrieved from http://hdl.handle.net/2105/74497

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