‘Is this Worth Sharing?’: The Effect of Sponsorship Disclosure by Beauty TikTok Influencers on eWOM. Exploring the Mediation Effects of Perceived Credibility and Attitude toward the Influencer

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Keywords	Sponsorship disclosure, eWOM, Perceived credibility, Attitude toward the influencer, TikTok, Influencer
Thesis Advisor	de Bliek, Ruben, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/74497
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Juffer, Suzan. (2024). ‘Is this Worth Sharing?’: The Effect of Sponsorship Disclosure by Beauty TikTok Influencers on eWOM. Exploring the Mediation Effects of Perceived Credibility and Attitude toward the Influencer. In Marketing Management.http://hdl.handle.net/2105/74497

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