Western fast-food chains venturing into the Chinese market and the perception of Chinese consumers

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Keywords	China, fast food industry, localization, Standardization, consumer culture theory
Thesis Advisor	Kochuyt-van Calster, Thierry, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/74498
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hua, Shaohan. (2024, July 30). Western fast-food chains venturing into the Chinese market and the perception of Chinese consumers. Marketing Management. Retrieved from http://hdl.handle.net/2105/74498

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