Western fast-food chains venturing into the Chinese market and the perception of Chinese consumers

Additional Metadata
Keywords	China, fast food industry, localization, Standardization, consumer culture theory
Thesis Advisor	Kochuyt-van Calster, Thierry, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/74498
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hua, Shaohan. (2024). Western fast-food chains venturing into the Chinese market and the perception of Chinese consumers. In Marketing Management.http://hdl.handle.net/2105/74498

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