What Are They Thinking: The Impact of Labelling, Dietary Identity, and Product Category on Consumers’ Product Expectations, Brand Meaning, and Brand Affect

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Keywords	Continuous Trinity Model, Brand Meaning, Brand Affect, Product Expectations, Vegan, Plant-based, Diet
Thesis Advisor	D'Hooge, Serena, Schley, Dan
Persistent URL	hdl.handle.net/2105/74499
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vlaming, Thomas. (2024). What Are They Thinking: The Impact of Labelling, Dietary Identity, and Product Category on Consumers’ Product Expectations, Brand Meaning, and Brand Affect. In Marketing Management.http://hdl.handle.net/2105/74499

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