Enhancing Consumer Purchase Intentions through Personalized Skincare Analysis tool: The Mediating Role of Perceived Usefulness and the Moderating Effect of Consumer Knowledge for Skincare Products

Additional Metadata
Keywords	Personalization, Artificial Intelligence, Skincare, Perceived Usefulness, Purchase Intention, consumer knowledge, Skin Analysis Tool
Thesis Advisor	Mariadassou, Shwetha, Essa, Musa
Persistent URL	hdl.handle.net/2105/74500
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jao, PIN-JU. (2024, July 30). Enhancing Consumer Purchase Intentions through Personalized Skincare Analysis tool: The Mediating Role of Perceived Usefulness and the Moderating Effect of Consumer Knowledge for Skincare Products. Marketing Management. Retrieved from http://hdl.handle.net/2105/74500

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