Earning Gen Z’s Trust: Overcoming CSR Scepticism in Controversial Industries

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Keywords	corporate social responsibility, gen z, csr scepticism, social media, authenticity, credibility, controversial industries
Thesis Advisor	Berens, Guido, de Bree, M.A.
Persistent URL	hdl.handle.net/2105/74655
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Beek, Arianna. (2024). Earning Gen Z’s Trust: Overcoming CSR Scepticism in Controversial Industries. In Global Business & Sustainability.http://hdl.handle.net/2105/74655

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