Congruent and credible?  Examining the effect of green influencer-product congruence on consumers’ attitudes through source credibility and the role of abstract-concrete message frames

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Keywords	Social media influencer marketing, green advertising, source credibility, message frame, endorser congruence
Thesis Advisor	Fytraki, Agapi, Caprioli, Sara
Persistent URL	hdl.handle.net/2105/74675
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roth, Nele. (2024, August 6). Congruent and credible? Examining the effect of green influencer-product congruence on consumers’ attitudes through source credibility and the role of abstract-concrete message frames. Marketing Management. Retrieved from http://hdl.handle.net/2105/74675

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