Congruent and credible?  Examining the effect of green influencer-product congruence on consumers’ attitudes through source credibility and the role of abstract-concrete message frames

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Keywords	Social media influencer marketing, green advertising, source credibility, message frame, endorser congruence
Thesis Advisor	Fytraki, Agapi, Caprioli, Sara
Persistent URL	hdl.handle.net/2105/74675
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roth, Nele. (2024). Congruent and credible? Examining the effect of green influencer-product congruence on consumers’ attitudes through source credibility and the role of abstract-concrete message frames. In Marketing Management.http://hdl.handle.net/2105/74675

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