The impact of social media platforms on customer engagement in viral marketing

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Keywords	marketing, social media, platforms, social media platforms, viral marketing, electronic worth of mouth, customer engagement
Thesis Advisor	de Bliek, Ruben, Essa, Musa
Persistent URL	hdl.handle.net/2105/74739
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vermaat, Kate. (2024). The impact of social media platforms on customer engagement in viral marketing. In Marketing Management.http://hdl.handle.net/2105/74739

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