From Tweets to Turmoil

This research delves into the complex dynamics that preceded the Capitol invasion on January 6th, 2021, following the contentious 2020 U.S. Presidential election. The study examines the profound impact of media effects, platformization, and social network dynamics on shaping the narrative and motivations behind this pivotal historical event through a mixed-method approach combining discourse analysis and social network analysis. Specifically, this study centers on Twitter as the primary social media platform for analysis. The discourse analysis uncovered key thematic elements dominating discussions surrounding the Capitol invasion. Prominent themes included widespread claims of election fraud, strategic media framing, impassioned calls for action, the proliferation of conspiracy theories, and the systematic delegitimization of Joe Biden's presidency. These findings highlight the significant role of media narratives in mobilizing individuals towards tangible actions, underscoring the electrifying influence of digital discourse on societal mobilization. In the social network analysis segment, an in-depth exploration of retweet dynamics illuminated the flow of information within and across distinct clusters, revealing the substantial impact of digital platforms on shaping and reinforcing ideological biases. By integrating these critical insights with established concepts such as Agenda Setting, Framing, and the Echo-chamber Effect, the study advances scholarly understanding of the intricate interplay among media dynamics, network structures, and digital engagement that led to the consequential Capitol invasion. This comprehensive analysis sheds light on the cascading effects of media narratives and platform dynamics in orchestrating societal mobilization towards real-world ramifications, enriching scholarly discourse on the transformative influence of digital platforms in contemporary society. While providing substantial insights into the multifaceted realms of digital discourse and societal mobilization, this study suggests avenues for future research exploration. Expanding the analysis to incorporate various engagement metrics across a diverse range of digital platforms could offer a more comprehensive understanding of the broader media landscape. This holistic perspective may reveal how different platforms combat misinformation, uphold ethical standards, and foster responsible digital discourse to cultivate a more enlightened online environment. The research contributes to a nuanced understanding of the complex interactions between media, networks, and digital platforms in shaping societal events, emphasizing the crucial roles they play in shaping public discourse and collective actions.