Blurring the Lines between Big and Small Screen

Situated within Critical Media Industry Studies, this thesis uses thematic analysis of secondary data, including trade press articles, interviews, and festival reports to explore how industry discourse frames the inclusion of television series at film festivals, focusing on its motivations, strategies, and cultural implications. The study examines how industry stakeholders navigate the convergence of film and television, reshaping industry practices and perceptions. Key themes identified include the adaptation of film festivals to include TV series, the recognition of high-quality TV series as legitimate art forms, and the creation of unique festival experiences that differentiate TV series from traditional film screenings. Findings reveal that cultural and economic factors drive the inclusion of TV series at film festivals. Festivals such as Sundance, Berlinale, and Cannes have adapted their programming to accommodate episodic content, highlighting the artistic merit and innovative storytelling of contemporary TV series. This adaptation responds to market demand and is a strategic move to remain relevant and competitive. The study also highlights the industry's internal narratives and discourses reflecting broader shifts, emphasizing flexibility and inclusivity in programming. Moreover, the research highlights significant benefits for TV industry professionals, including enhanced visibility, networking opportunities, and career development. Festival inclusion provides creators with a prestigious platform to showcase their work, facilitating connections with industry peers and potential collaborators. However, mixed emotions also accompany the inclusion of TV series at film festivals — concerns about timing, audience engagement, and market saturation present challenges that should be carefully navigated. The logistical complexities of programming TV series alongside films and the need for strategic planning to align festival schedules with release schedules are critical issues identified. Overall, this thesis contributes to our understanding of media convergence and evolving media consumption. It illustrates how boundaries between film and television are increasingly disappearing, pushing festivals to adapt and innovate. By examining industry discourse, the research provides insights into the strategic, artistic, and economic motivations driving the inclusion of TV series at film festivals and broader media landscape implications. The findings highlight the importance of recognizing TV series as significant cultural and artistic works deserving of the same prestige as films.