Virtual Worlds, Real Connections: Investigating the Role of User-Generated Content and Community on Chinese Final Fantasy XIV Players

This research examines the influence of User-Generated content on player engagement and community dynamics within Final Fantasy XIV, a well-known Massively Multiplayer Online Role- Playing Game (MMORPG), particularly focusing on the Chinese player community. By conducting in- depth qualitative investigations through semi-structured interviews with Chinese FFXIV players and employing thematic analysis, this study investigates how User-Generated Content shapes gaming experiences and affects community interactions. The findings indicate that user-generated content significantly enhances player engagement, nurtures a vibrant community atmosphere, and allows players to express their identities within the game world.