Unveiling the Dynamics of Affective Evaluation: A Study on YouTube Video Content Message and Viewer Engagement

Additional Metadata
Keywords	viral, YouTube, Likes, Dislikes, audience
Thesis Advisor	Liberali, Gui, Martinovici, A.
Persistent URL	hdl.handle.net/2105/75266
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fernandes, Noa Fernandes. (2024, August 29). Unveiling the Dynamics of Affective Evaluation: A Study on YouTube Video Content Message and Viewer Engagement. Marketing Management. Retrieved from http://hdl.handle.net/2105/75266

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