Unveiling the Dynamics of Affective Evaluation: A Study on YouTube Video Content Message and Viewer Engagement

Additional Metadata
Keywords	viral, YouTube, Likes, Dislikes, audience
Thesis Advisor	Liberali, Gui, Martinovici, A.
Persistent URL	hdl.handle.net/2105/75266
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fernandes, Noa Fernandes. (2024). Unveiling the Dynamics of Affective Evaluation: A Study on YouTube Video Content Message and Viewer Engagement. In Marketing Management.http://hdl.handle.net/2105/75266

Publication