Exploring the effect of different types and combinations of message strategies and the moderating role of different alcohol levels on risk perception

Additional Metadata
Keywords	Protection Motivation Theory, Anti-Drunk Driving Champaigns, NAUS, Risk Information, theory of planned behavior, Alcohol-impaired driving
Thesis Advisor	Liberali, Jordana, Lopez, Rocio Alarcon
Persistent URL	hdl.handle.net/2105/75267
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Appels, Dominique. (2024). Exploring the effect of different types and combinations of message strategies and the moderating role of different alcohol levels on risk perception. In Marketing Management.http://hdl.handle.net/2105/75267

Publication