Building Brand Associations: “Becoming a Global Brand: A Content Analysis of Nike, Apple, and McDonald’s Brand Strategies”

Additional Metadata
Keywords	brand associations, CTM, advertising, global brand, global brand strategy
Thesis Advisor	D'Hooge, Serena, Sweldens, Steven
Persistent URL	hdl.handle.net/2105/75271
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rudya, Anna. (2024, August 29). Building Brand Associations: “Becoming a Global Brand: A Content Analysis of Nike, Apple, and McDonald’s Brand Strategies”. Marketing Management. Retrieved from http://hdl.handle.net/2105/75271

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