Building Brand Associations: “Becoming a Global Brand: A Content Analysis of Nike, Apple, and McDonald’s Brand Strategies”

Additional Metadata
Keywords	brand associations, CTM, advertising, global brand, global brand strategy
Thesis Advisor	D'Hooge, Serena, Sweldens, Steven
Persistent URL	hdl.handle.net/2105/75271
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rudya, Anna. (2024). Building Brand Associations: “Becoming a Global Brand: A Content Analysis of Nike, Apple, and McDonald’s Brand Strategies”. In Marketing Management.http://hdl.handle.net/2105/75271

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