Pretty Authentic? Sustainability Messaging and the Quest for Authenticity in Beauty Branding

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Keywords	sustainability claims, brand authenticity, claim specificity, consumer skepticism, beauty marketing, advertising credibility
Thesis Advisor	Fytraki, Agapi, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/75343
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kossoi, Michelle. (2024). Pretty Authentic? Sustainability Messaging and the Quest for Authenticity in Beauty Branding. In Marketing Management.http://hdl.handle.net/2105/75343

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