Simply Transparent: An exploration of simple packaging and transparent windows on purchase intentions

Additional Metadata
Keywords	transparent packaging, perceived healthiness, perceived transparency, packaging, simple packaging
Thesis Advisor	van Kerckhove, Anneleen, Smidts, Ale
Persistent URL	hdl.handle.net/2105/75344
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Şen, Ecem. (2024, September 30). Simply Transparent: An exploration of simple packaging and transparent windows on purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/75344

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