Effectiveness of Influencer Marketing Strategies in the Promotion of Sustainable Products

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Keywords	influencer marketing, green marketing, authenticity, purchase intentions, storytelling
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/75679
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Duś, Maja. (2024, December 17). Effectiveness of Influencer Marketing Strategies in the Promotion of Sustainable Products. Marketing Management. Retrieved from http://hdl.handle.net/2105/75679

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