Effectiveness of Influencer Marketing Strategies in the Promotion of Sustainable Products

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Keywords	influencer marketing, green marketing, authenticity, purchase intentions, storytelling
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/75679
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Duś, Maja. (2024). Effectiveness of Influencer Marketing Strategies in the Promotion of Sustainable Products. In Marketing Management.http://hdl.handle.net/2105/75679

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