Country of Origin Effects and Price Perceptions: Exploring the Moderating Role of Country Familiarity and Perception in the Skincare Industry

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Keywords	Country of Origin, skincare, K-beauty, country familiarity, country perception, price perception, Van Westendorp Price Meter
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/75904
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kim, Bo-Ram. (2025). Country of Origin Effects and Price Perceptions: Exploring the Moderating Role of Country Familiarity and Perception in the Skincare Industry. In Marketing Management.http://hdl.handle.net/2105/75904

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