2025-02-25
The future of transportation – self-driving cars. The influence of message appeals and their combinations on the acceptance of self-driving cars
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Fytraki, Agapi, van Kerckhove, Anneleen | |
| hdl.handle.net/2105/75919 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kvaska, Tomas. (2025). The future of transportation – self-driving cars. The influence of message appeals and their combinations on the acceptance of self-driving cars. In Marketing Management.http://hdl.handle.net/2105/75919 |
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