Behind the Disclosure: unmasking the impact of disclosure types on purchase intention in the context of Instagram

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Keywords	disclosure, influencer marketing, product type, experience good, search good, persuasion knowledge, purchase intention
Thesis Advisor	Fytraki, Agapi, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/75920
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Terng, Isja. (2025). Behind the Disclosure: unmasking the impact of disclosure types on purchase intention in the context of Instagram. In Marketing Management.http://hdl.handle.net/2105/75920

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