The influence of gendered marketing on consumer preferences: do blue razors perform better?

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Keywords	Gendered marketing, utilitarian attitudes, offensiveness, gender stereotypes, gender identity, purchase intention
Thesis Advisor	Krefeld-Schwalb, Antonia, Chun, Libby
Persistent URL	hdl.handle.net/2105/75921
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vuong, Joelle. (2025). The influence of gendered marketing on consumer preferences: do blue razors perform better?. In Marketing Management.http://hdl.handle.net/2105/75921

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