The Mystery Effect: Understanding Consumer Preferences for Mystery Baking Boxes

Additional Metadata
Keywords	mystery, uncertainty, consumer behavior, baking box, surprise, purchase intention
Thesis Advisor	Caprioli, Sara, Smidts, Ale
Persistent URL	hdl.handle.net/2105/75923
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mulder, Anouk. (2025, February 25). The Mystery Effect: Understanding Consumer Preferences for Mystery Baking Boxes. Marketing Management. Retrieved from http://hdl.handle.net/2105/75923

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