The Mystery Effect: Understanding Consumer Preferences for Mystery Baking Boxes

Additional Metadata
Keywords	mystery, uncertainty, consumer behavior, baking box, surprise, purchase intention
Thesis Advisor	Caprioli, Sara, Smidts, Ale
Persistent URL	hdl.handle.net/2105/75923
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mulder, Anouk. (2025). The Mystery Effect: Understanding Consumer Preferences for Mystery Baking Boxes. In Marketing Management.http://hdl.handle.net/2105/75923

Publication