Adoption of innovation in a restaurant context: Factors shaping restaurants' willingness to adopt plant-based meat alternatives

Additional Metadata
Keywords	plant-based meat alternatives (PBMA), restaurants, organizational adoption of innovation, willingness to adopt
Thesis Advisor	Thomassen, Jean-Pierre, Martinovici, A.
Persistent URL	hdl.handle.net/2105/75950
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wentink, Jacco. (2025, February 28). Adoption of innovation in a restaurant context: Factors shaping restaurants' willingness to adopt plant-based meat alternatives. Marketing Management. Retrieved from http://hdl.handle.net/2105/75950

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