Unveiling Brand Control's Impact on Post-Credibility and Willingness to Search for More Information: Exploring Perceived Trust and Duchenne Smiles in Influencer Marketing

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Keywords	Influencer marketing, Duchenne smile, brand control, perceived trust, post-credibility, willingness to search for more information, facial expression
Thesis Advisor	de Bliek, Ruben, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/75953
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berben, Fleur. (2025, February 28). Unveiling Brand Control's Impact on Post-Credibility and Willingness to Search for More Information: Exploring Perceived Trust and Duchenne Smiles in Influencer Marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/75953

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