This trip is sponsored! A study on the effect of sponsorship disclosure on eWOM in the context of the travel industry

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Keywords	influencer marketing, sponsorship disclosure, TikTok, travel industry, eWOM
Thesis Advisor	de Bliek, Ruben, Essa, Musa
Persistent URL	hdl.handle.net/2105/76021
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Heuvel, Noa. (2025, March 25). This trip is sponsored! A study on the effect of sponsorship disclosure on eWOM in the context of the travel industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/76021

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