Educating and entertaining positioning of art museum augmented reality (AR) apps and consumers’ willingness to pay

Additional Metadata
Keywords	Art Museums, Augmented Reality, Willingness-to-pay
Thesis Advisor	van Everdingen, Yvonne, Al-dhabyani, Yaser
Persistent URL	hdl.handle.net/2105/76022
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bulmane, Liene. (2025). Educating and entertaining positioning of art museum augmented reality (AR) apps and consumers’ willingness to pay. In Marketing Management.http://hdl.handle.net/2105/76022

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