Breaking Down Nutrition Claims: Exploring Discretizing Unit Formats and Its Influence on Perceived Product Healthiness and Purchase Intentions

Additional Metadata
Keywords	Perceived Healthiness, Purchase Intentions, Nutrition Labeling, Nutrition Claims, Discretizing Unit, Comprehension, Framing
Thesis Advisor	van Kerckhove, Anneleen, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/76063
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kortmann, Maaike. (2025). Breaking Down Nutrition Claims: Exploring Discretizing Unit Formats and Its Influence on Perceived Product Healthiness and Purchase Intentions. In Marketing Management.http://hdl.handle.net/2105/76063

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