Guilt Appeals in Women's Health Supplement Advertisements

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Keywords	advertising, emotional appeals, guilt appeal, health supplements, women's products, dietary products
Thesis Advisor	Caprioli, Sara, Smidts, Ale
Persistent URL	hdl.handle.net/2105/76065
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boros, Gitta. (2025). Guilt Appeals in Women's Health Supplement Advertisements. In Marketing Management.http://hdl.handle.net/2105/76065

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