Beyond Traditional Measures: Crisis Response Strategies and the Role of Social Media Influencers on Perceived Corporate Reputation

Additional Metadata
Keywords	Corporate Reputation, Corporate Crisis, Crisis Response Strategy, Social Media Influencers, Source Credibility
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/76201
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dénécé, Agathe. (2025, May 27). Beyond Traditional Measures: Crisis Response Strategies and the Role of Social Media Influencers on Perceived Corporate Reputation. Marketing Management. Retrieved from http://hdl.handle.net/2105/76201

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