Beyond Traditional Measures: Crisis Response Strategies and the Role of Social Media Influencers on Perceived Corporate Reputation

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Keywords	Corporate Reputation, Corporate Crisis, Crisis Response Strategy, Social Media Influencers, Source Credibility
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/76201
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dénécé, Agathe. (2025). Beyond Traditional Measures: Crisis Response Strategies and the Role of Social Media Influencers on Perceived Corporate Reputation. In Marketing Management.http://hdl.handle.net/2105/76201

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