Promoting the balance between online and offline

Society is more and more connected through digitalization with a constant need to pick up our phones, which in turn creates a constant need to stay in control of your phone. Mass media present unplugging from smartphones as a trendy way to reduce the negative impact from smartphone use on health-related outcomes. Telephone providers, such as Odido and Vodafone, partner up with or follow the example of these campaigns and created their own advertisements. While telephone providers profit from longer screentimes, they now advertise the message to lower these screentimes and to put your phone away once in a while. A lot of scientific research has been done on internet addiction with its risks and several methods to mitigate these risks, but not specifically on advertisements promoting a healthy online diet and their influence on adolescents. This research tries to fill this gap in literature. "How do advertisements from Odido and Vodafone, promoting digital detoxing, influence attitudes towards digital detoxing among adolescents?". With H1: When adolescents are exposed to advertisements from telephone providers promoting digital detoxing, their attitude towards digital detoxing will be more positive and H2: When adolescents are exposed to the campaign on digital detoxing promoted by Odido their attitude will be more positive than when exposed to the campaign of Vodafone. A quantitative methodology was used to test both hypotheses and answer the research question. This methodology employed a survey (N = 70) with pretest-posttest design, which includes questions before and after the exposure of the advertisement. A paired samples t-test was conducted to examine the difference between digital detoxing attitudes before and after the exposure to an advertisement about digital detox from a telephone provider, whether Odido or Vodafone. The digital detoxing attitude after seeing the advertisement appeared to be significantly higher compared to the participants' attitude before seeing the advertisement. An ANCOVA followed to research the difference in digital detoxing attitudes after the exposure to the advertisements about digital detoxing, comparing Odido and Vodafone. Between the different conditions, the advertisements from Odido compared to the one from Vodafone, there is no significant difference between the attitudes in the posttest. Thus, advertisements promoting digital detoxing have a positive influence on the attitude towards digital detoxing among adolescents.