Pushing Limits: How to nudge women to incorporate resistance training in their fitness journey

Additional Metadata
Keywords	resistance training, social norms, mere exposure effect, self efficacy, attitude, norm, nudge theory
Thesis Advisor	Loosschilder, Gerard, Thomassen, Jean-Pierre
Persistent URL	hdl.handle.net/2105/77008
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Caudéran, Malena. (2025). Pushing Limits: How to nudge women to incorporate resistance training in their fitness journey. In Marketing Management.http://hdl.handle.net/2105/77008

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