2025-07-08
How does Message Framing (Gain/Loss) influence Travel Intention through Risk Perception, and what is the moderating effect of the Type of Traveller (Business/Leisure)?
Publication
Publication
| Additional Metadata | |
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| , , , | |
| Liberali, Jordana, Martinovici, A. | |
| hdl.handle.net/2105/77010 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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van den Honert, Daphne. (2025). How does Message Framing (Gain/Loss) influence Travel Intention through Risk Perception, and what is the moderating effect of the Type of Traveller (Business/Leisure)?. In Marketing Management.http://hdl.handle.net/2105/77010 |
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