Bet Now or Regret Later? Investigating Framing Effects in Football Betting Advertisements and Their Impact on Betting Intentions

Additional Metadata
Keywords	Sports Gambling, Prospect Theory, Framing effects, Marketing of Gambling, Football betting
Thesis Advisor	Liberali, Jordana, Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/77013
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Soloviev, Norbert. (2025). Bet Now or Regret Later? Investigating Framing Effects in Football Betting Advertisements and Their Impact on Betting Intentions. In Marketing Management.http://hdl.handle.net/2105/77013

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