2025-07-08
How does the type of nostalgia (personal vs. historical) influence consumer purchase intention, and to what extent is this relationship moderated by savoring?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| van Overveld, Mark, Dupont, Lennie | |
| hdl.handle.net/2105/77014 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Wigleven, Danny. (2025). How does the type of nostalgia (personal vs. historical) influence consumer purchase intention, and to what extent is this relationship moderated by savoring?. In Marketing Management.http://hdl.handle.net/2105/77014 |
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