2025-07-08
The Sound of Spending: An Experimental Study on the Mediating Role of Emotional States Between Musical Elements and Impulsive Buying Behaviour
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| van Overveld, Mark, Dupont, Lennie | |
| hdl.handle.net/2105/77016 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Sadhinoch, Jadyn. (2025). The Sound of Spending: An Experimental Study on the Mediating Role of Emotional States Between Musical Elements and Impulsive Buying Behaviour. In Marketing Management.http://hdl.handle.net/2105/77016 |
|