Scandals, Social Media, and Engagement: When Controversy Becomes a Marketing Tool

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Keywords	Influencer marketing, Social media controversies, Influencers, Audience engagement
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/77017
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pastella, Federica. (2025). Scandals, Social Media, and Engagement: When Controversy Becomes a Marketing Tool. In Marketing Management.http://hdl.handle.net/2105/77017

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