The Influence of Parody Use on Advertisement Effectiveness: The Mediating Role of Emotional Valence

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Keywords	advertisement, parody, emotions, facial expressions, ad effectiveness, facereader
Thesis Advisor	Boksem, Maarten, Trabdandt, Melanie
Persistent URL	hdl.handle.net/2105/77020
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Levchuk, Maria. (2025). The Influence of Parody Use on Advertisement Effectiveness: The Mediating Role of Emotional Valence. In Marketing Management.http://hdl.handle.net/2105/77020

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