2025-07-08
The Impact of False Advertising on Consumer Repurchase Intentions: The Moderating Role of Company Communication Strategies
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Dupont, Lennie, Paschmann, Jens | |
| hdl.handle.net/2105/77021 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Rentinck, Saar. (2025). The Impact of False Advertising on Consumer Repurchase Intentions: The Moderating Role of Company Communication Strategies. In Marketing Management.http://hdl.handle.net/2105/77021 |
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