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Szymanowski, Maciej, Columbano, Martina
hdl.handle.net/2105/77024
Marketing Management
Rotterdam School of Management

van Eijck, Mariek. (2025). The impact of traditionally non-vegan and exclusively vegan brands on consumer attitude towards vegan food products and brand trust, and the moderating role of dietary identity. In Marketing Management.http://hdl.handle.net/2105/77024