2025-07-08
The impact of traditionally non-vegan and exclusively vegan brands on consumer attitude towards vegan food products and brand trust, and the moderating role of dietary identity
Publication
Publication
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| Szymanowski, Maciej, Columbano, Martina | |
| hdl.handle.net/2105/77024 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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van Eijck, Mariek. (2025). The impact of traditionally non-vegan and exclusively vegan brands on consumer attitude towards vegan food products and brand trust, and the moderating role of dietary identity. In Marketing Management.http://hdl.handle.net/2105/77024 |
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