‘Real or Generated?’: The effects of AI- and human-generated advertising visuals on millennials’ ad attitude and brand perception of a luxury haircare brand

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Keywords	Luxury Haircare Market, Ad Attitude, Ad Appeal, Brand Authenticity, Perceived Uniqueness, Artificial Intelligence, Millennials
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/77026
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Semoli, Adelaide. (2025). ‘Real or Generated?’: The effects of AI- and human-generated advertising visuals on millennials’ ad attitude and brand perception of a luxury haircare brand. In Marketing Management.http://hdl.handle.net/2105/77026

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